Indie Book Promo is happy to welcome Majeed Ahmad to the blog! He is the author of two books that we will be learning about today, Nokia’s Smartphone Problem and Smartphone. If these books sound like something you would be interested in reading, please find buy links at the bottom of the post and pick up a copy or two!
Nokia’s Smartphone Problem
What happened to one of the most celebrated corporate champions from tiny Finland? Is Nokia the next Kodak? How the Finnish mobile phone giant reached at this crossroads? The book chronicles Nokia’s lost decade in which the venerable handset champion found itself in the clutches of a vicious cycle. Nokia’s Smartphone Problem delves into one strategic blunder after another to provide a detailed account of this tale of management indecision. It provides a detailed account of how this comedy of errors took one of the world’s most global companies to a near-death experience.
Next, will there be a triumphant comeback after this existential crisis? This is the recurrent question that the book tries to answer after having a microscopic look at the seemingly shaken Nokia’s product and strategy roadmaps. Nokia’s Smartphone Problem is a must-read for managers tasked with formulating a mobile strategy for their businesses. It’s a groundbreaking book that delves in the past, present, and future of Nokia and smartphone business at large to find all the pertinent answers regarding smartphone product development cycle. Nokia’s Smartphone Problem is a book written to educate and inform managers in the IT, wireless, and consumer electronic industries. The book provides a detailed treatment of smartphone industry’s basic building blocks like hardware, operating systems, apps and ecosystems.
The Nokia story is engulfed in a plethora of misconceptions. A lot of information about the flailing handset maker is cluttered and a number of facts are not in place. Nokia’s Smartphone Problem aspires to clear the air, develop a comprehensible picture, and thus set the record straight. Nokia is no more the master of the mobile game, but it is still an important company. The book digs deep into Nokia’s heritage, strategy blunders, major stumbling blocks, and bailout efforts. That way, it attempts to recollect notes from this epic moment in Nokia’s life and create an authentic document that not only recounts Nokia’s breathtaking transformation, but also provides a discourse on the Finnish company’s turnaround plan.
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Forget all those ‘dummies guide to…’ Think smart. Think thorough. Here comes a book specifically written to educate and inform managers on smartphone technology and business.
Technology and trade media is filled with coverage of the smartphone and hardly a day goes by when we don’t see a story on it. But where is the complete understanding? Smartphone is a multi-dimensional subject, so the smartphone story is scattered across thousand islands.
The new book Smartphone provides you with the whole context to the smartphone story and saves you from learning in bits and pieces. It’s the first authoritative account on smartphones that provides wearing details on all major aspects of the first disruptive technology of the 21st century. Smartphone covers all aspects of ecosystem – hardware, software, apps, advertising, content, etc. – and offers technology content in a transparent way that non-technical readers will be able to follow conveniently.
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Majeed Ahmad is former Editor-in-Chief of EE Times Asia, a sister publication of EE Times. While being the Editor-in-Chief at Global Sources, a Hong Kong-based publishing house, he also spearheaded magazines relating to electronic components, consumer electronics, and computer, security and telecom products.
Majeed studied electronics and telecommunications at Eindhoven University of Technology, the Netherlands. He has worked with blue-chip companies like AT&T, Motorola and Nortel before heading to publishing industry. Majeed has been a technology and trade journalist for more than 17 years.
Majeed has authored three books: Smartphone, Business Untethered and Nokia’s Smartphone Problem. He is fascinated with technology history and how technology is transforming businesses and society at large.
“Majeed has produced a must-read book that is deeply engaging and, most importantly, is full of ideas to help readers craft winning strategies for the companies.”
Paul Miller, CEO, UBM Electronics and UBM Cannon (Publishing)
“This lively, thoroughly researched, lovingly written book is nothing less than the definitive guide to the smartphone world. What delights me most about Smartphone is its David Halberstam-like detailed rendering.”
Richard Wallace, Publisher and Founding Editor, The Next Silicon Valley
Majeed can be found:
Nokia’s Smartphone Problem