Indie Book Promo is happy to welcome Barb Drozdowich to the blog. She’s here to share about her book, What’s Your Author Platform? If this book sounds like something you are interested in reading, please find buy links below and pick up a copy or two.
‘What’s Your Platform?’ will help you create, understand and use a powerful author platform to sell books!
Social Media and WordPress Consultant Barb Drozdowich will steer you through the technology behind book marketing without all the techno-speak. She has helped many authors just like you build an author platform that engages readers and builds sales.
This book will help you decode the mystery behind building a powerful author brand and navigating the social media platforms essential to publishing success.
‘What’s Your Platform?’ teaches you why you need the various facets of the author platform to build visibility. Barb uses a simple analogy, Operation Book, to help you understand the steps to successful book marketing in the media age. She covers:
- The Difference between a Website and a Blog
- The Important Items Your Blog Should Contain
- The Nine Essential Social Media Platforms
- Amazon’s Author Central and many more
˃˃˃ With simple-to-follow steps, Barb will help you create, understand and use an Author Platform to support your career.
Grab a copy today.
What’s Your Author Platform can be purchased:
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Bio: Social Media and WordPress Consultant Barb Drozdowich has taught at Universities and Colleges, trained technical personnel in the banking industry and, most recently, used her expertise to help dozens of authors develop the social media platform needed to succeed in today’s fast evolving publishing world. She owns Bakerview Consulting and manages the popular blog, Sugarbeat’s Books.
Barb can be found:
Bakerview Consulting (Business Site) http://bakerviewconsulting.com
Barb Drozdowich (Author Site) http://barbdrozdowich.com
Sugarbeat’s Books (Book Blog) http://sugarbeatsbooks.com
Facebook(Author blog) https://www.facebook.com/BarbDrozdowichAuthor
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Excerpt from Introduction of What’s Your Author Platform
What is an author platform? As the name suggests, your platform is the launch site for all marketing activities. Book buying is a relationship activity, and you need a means to develop relationships with readers and new fans of your work. Since the Internet has brought the world to your doorstep, the process may prove easier than you think.
Do authors need an Author Platform? I believe they do. Many books have been written on the subject of selling books. Bookshelves, both physical as well as virtual, are littered with different points of view. Everyone claims they can help you sell a million copies.
What books do you know that have sold a million copies? Are they all examples of great literature? Are the authors in line to win a Pulitzer Prize? No? Then why does a particular book sell so many copies? In many cases, the book catches a wave of attention.
Name a book that is hugely popular and you’ve found a book built on relationships. Think about it: the majority of the time, we buy books based on a suggestion from a friend or another trusted source, or we purchase due to word-of-mouth praise or media publicity. You either wanted to see what all the fuss was about or considered reading it to see if it was really that bad
If you are an indie author, or simply a new author, you need to create buzz about your book. I often refer to the creation and marketing tasks as “Operation Book.” Just think of Operation Book as a strategy game – the authors who learn to play this game the best will sell the highest number of books. Is it that simple?
It can be.
Once you understand the rules, you will play the game like a master. Operation Book works differently for different types of books. However, each book requires:
- Methods of communication
You’ll notice I didn’t mention great cover art, flawless formatting, the absence of spelling mistakes, or other mandatory elements of good publishing. Miss an element, and it can count as points against you in Operation Book. But we all know of books that have these issues yet still sell lots of copies. For our purposes, we’ll focus on how to use The Author Platform as a method of marketing and communication or in other words, Operation Book.